Founded: October 2003 in Geneva, Switzerland.
Mission: Make advanced simulation technology easy to use in the creation of visual assets.
Executive Team Mitchell Bunnell  Chief Executive Officer Vikram Sohal Chief Operating Officer Eric Parker Chief Technical Officer Raphael Arrigoni European Director

2004: In Febuary, Pixelux Entertainment S.A. is founded in Geneva, Switzerland with the intent of developing technology that would automate art asset generation for video games through advanced simulation. To that end, the Company creates a unique real-time material physics simulation technology called "Digital Molecular Matter" or DMM.

2006: Pixelux partners with LucasArts to bring DMM into the gaming world by integrating it into LucasArts' two premier internally-developed titles: "Star Wars: The Force Unleashed" and "Indiana Jones"

2008: The Force Unleashed is completed and released on September 16th. The demo of the game available on Xbox Live and Playstation Network for the Xbox360 and PS3 was the fastest ever to reach the one million download mark, which occured in just eight days. The title sold 1.5 million copies globally across six platforms in the first five days of sale, becoming the fastest-selling Star Wars game of all time.

Pixelux Entertainment, S.A. is a privately held corporation.